Digital Kaizen

Digital Kaizen has over 20 years experience in the digital marketing space. We have the expertise, track record and a network of technicians to help you stand out from the crowd and drive business.

We work with B2B & B2C clients across a wide range of industries. We also white label our services to management consultancies and advertising agencies as an easy in-house offering as part of their own marketing initiatives, while also helping normal marketeers with day-to-day problems.

Using the Kaizen way of continual improvement, we like to start by ensuring our clients are Brilliant at the Basics in the key areas of web analytics, site and content optimisation.

• Identify: Through a digital marketing audit, we will IDENTIFY problems where your digital marketing techniques may be lacking and where your competitors are beating you. This digital marketing onboarding process includes an SEO audit for SEO analysis and an extensive website analysis.
• Optimise: OPTIMISE your digital marketing strategy based on data insights to improve your digital presence. We have the digital marketing tools to create and can execute your digital marketing plan through technical implementations, SEO content and overall digital marketing strategies.
• Monitor: Using our top digital marketing tools, including live web analytics and digital marketing reporting dashboards, we will MONITOR your company’s digital footprint on a daily, weekly or monthly basis, making sure your digital marketing strategy plan is optimised to maximise your returns.

Note: We have many years of experience working with web analytics platforms and currently have a particular focus on supporting clients to migrate to Google Analytics 4. Additionally we support the associated integrations with dashboards and cookie management systems.