White Marketing

Digital Marketing Experts with special focus on PPC, and Paid Social across Google, Meta, LinkedIn, and more.

Hands-on approach, able to create cross-channel top performing campaigns, proven in demanding and competitive environments / markets.

Experience consulting first class advertisers like Instapage, Expedia, StepStone, Deezer, Hotels.com, and Rocket Internet.

MAIN VERTICALS:

We specialize in a multitude of vertical categories, including:

• B2B LeadGen: integrating Ad platforms and CRM/backend, ultimately optimising for quality leads (SQLs, Opps etc), and not just leads.
• D2C LeadGen: focussing on cohort, activation and retention data to steer machine learning towards revenue-generating customers, and not free riders.
• eCommerce: focussing not only on RoAS and ROI, but also optimising for CAC vs. LTV for sustainable growth.

Top Industries: SaaS, B2B Services, Travel, Furnitures, Supplements, Weight Loss, HealthTech, Fitness and Beauty, Dating, Digital Products, Pets.

ACHIEVEMENTS:

• Achievements: https://docs.google.com/presentation/d/1lF6UYlRWRH1H20dn4i2NtXmFb31VNP-1_5aFa6GuL_k/edit
• Success Cases: https://docs.google.com/presentation/d/1fM9VPulXYOyMsFQ5jraD2RkQe_LGvm7R7KkrxxaMg74/edit

OUR SKILLSET:

• Google Ads Expertise: leveraging campaign types (Search, Shopping, pMax, App, Video, Discovery, Display etc), Bidding (tCPA, Max Conversions, Max CPC, pCPA, CPM etc), Audiences, Extensions, Segments, Ad Types, Negatives, Shared Libraries, Automated Rules, and more.
• Meta Ads Expertise: leveraging Campaign Objectives (Sales, Leads, Video Views, Advantage+, Traffic, etc), Lookalikes, Interest Audiences, Creative Types, Bids and Budgets, Dynamic vs. Static AdSets, Automated Rules, and more.
• Other Channels: extensive experience on LinkedIn Ads, Taboola, Outbrain, Quora, Snapchat, Twitter, Pinterest Ads.
• Strategic Approach: focussing on the big picture, developing synergies across channels and and re-engagement strategies.
• Analytics and Tech: working with Pixels, GA4 and GTM, Offline Conv. Import, S2S tracking (Conv. API or Enhanced Conv.), CRM Integration, multi-touch attribution models.

WHAT PEOPLE SAY ABOUT US:

'The White Marketing team has been a huge asset to the digital marketing program at Instapage, and we very much consider them to be an extension of our marketing team. White Marketing brings strategic, thorough, and agile support to the changing needs of our organization and growth objectives'

Hunter Sunrise

CMO at Instapage

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